Jessica Van Cleave
education
2021-2022
Winthrop University
M.B.A Marketing, GPA – 4.0
2014 - 2018
Winthrop University
B.A. Mass Communication, GPA – 3.89
work experience
September 2024 - Present
Marketing Manager
Marketing Department – DCLI
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Lead and manage the Event Coordinator, overseeing task delegation and overall event execution.
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Manage 60+ annual events, including conferences, trade shows, customer entertainment events, sponsored third-party events, and internal functions.
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Develop and implement event strategies to drive engagement, elevate brand presence, and enhance attendee experience.
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Gather and analyze post-event feedback to inform future improvements and ensure high satisfaction rates.
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Cultivate and maintain strong relationships with event vendors, sponsors, and industry partners.
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Collaborate cross-functionally to ensure the success of events, corporate marketing and creative content.
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Serve as a liaison between Marketing and Human Resources to ensure brand consistency and successful partnership.
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Partner with HR and IT to launch, promote and provide training for new intranet.
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Produce and edit video and photo content for internal and external use, including social media, product promos, trade show recaps and employee communications.
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Collaborate with the Sr. Digital Marketing Manager to research, ideate, and create multimedia content for social media.
January 2023 - September 2024
Marketing Specialist
Marketing Department – DCLI
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Researched, developed and executed content for social media, website and other marketing channels.
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Filmed and edited multimedia content for internal and external use, including social media, testimonials and trainings.
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Assisted in building and managing a content calendar to drive qualified traffic and audience engagement.
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Partnered with the Sr. Digital Marketing Manager to enhance automation and lead nurturing through targeted content.
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Managed MQLs and Lead Queue, including assignment, tracking and pipeline acceleration.
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Supported planning and execution of conferences, trade shows, customer events and sponsored third-party engagements.
September 2018 - January 2023
Enrollment Marketing Coordinator
Office of Admissions – Winthrop University
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Research, create, manage and analyze targeted content for Winthrop social media platforms.
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Strategize, develop and analyze graphics, videos and copy for targeted campaigns through Slate/CRM.
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Create and manage all print, digital and AV content for and during 10+ Admissions events each year.
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Produce digital content, layouts and copy for Winthrop’s website.
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Work in conjunction with University Communications & Marketing to deliver integrated marketing campaigns that are consistent with the strategic enrollment plan.
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Collaborate across campus with students and departments to ensure consistent branding and strategic messaging.
August 2016 - May 2018
Video Intern
Office of the First-Year Experience – Winthrop University
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Developed ideas and shot all footage for 40+ videos each year.
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Promoted retention efforts through social media strategies.
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Created promotional materials for retention-driven events. Filmed and edited recap videos for 20+ events per year.
August 2016 - May 2018
Video Intern
Athletic Department – Winthrop University
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Created intro videos showcased in the Big South Tournament.
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Developed 40+ promotional athletic videos to increase student and community engagement.
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Shot in-game footage for various sports.
leadership experience
August 2023 - Present
Junior Board Advisor (JBAD)
CISV – Brandywine Valley
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Support the Junior Board (JB) during planning meetings, monthly meetings, mini-camps, and events.
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Serve as liaison between the adult board and JB to ensure clear communication and alignment.
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Oversee JB activities to support participant safety and well-being.
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Provide guidance and resources to help JB successfully lead meetings, activities, and elections.
June 2015 - January 2019
Camp Director, Leader & Peace Ambassador
CISV – Florida, France, Portugal & Indonesia
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Led international travel for 2-4 week peace education camps.
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Responsible for health and well-being of child participants.
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Facilitated and created learn-by-doing activities for over 60 participants from 12 different countries.
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Communicated and collaborated with leaders from 12 different countries to manage day-to-day camp needs.
April 2016 - December 2017
Peer Mentor
Office of the First-Year Experience – Winthrop University
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Served as academic and professional mentor to 20+ students each semester
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Delivered course content and developed creative activities to engage students
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Planned, organized and executed events for 1,100+ first-year students.
August 2014 - May 2017
NCAA Division 1 Student Athlete
Winthrop University
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Competed on scholarship in track and cross country.
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Maintained status on the Big South Presidential Honor Roll.
awards
2017-2018
Kappa Tau Alpha Top Scholar
Highest GPA for all Mass Communication seniors
2017-2018
Outstanding Senior in Broadcast
Recognized for exceptional video and journalism work
2016-2017
Outstanding Leadership in Mass Communication
Recognized for leadership within the Department of Mass Communication and Winthrop University
skills & capabilities
Professional
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Email Marketing
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Social Media
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Event Management
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Digital Marketing
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Content Marketing
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Graphic Design
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Copy Writing
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Presentation Design
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Photography and Editing
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Videography and Editing
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Adobe Creative Suite
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Microsoft Suite
Personal
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Creativity
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Communication
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Collaboration
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Problem Solving
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Leadership
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Adaptability
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Positive Attitude
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Time Management
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Perseverance
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Consistency
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Determination
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Self-Starter