Jessica Van Cleave

2021-2022

Winthrop University

M.B.A Marketing, GPA – 4.0

2014 - 2018

Winthrop University

B.A. Mass Communication, GPA – 3.89

September 2018 - Present

Enrollment Marketing Coordinator

Office of Admissions – Winthrop University

• Research, create, manage and analyze targeted content for Winthrop social media platforms.

• Strategize, develop and analyze graphics, videos and copy for targeted campaigns through Slate/CRM.

• Create and manage all print, digital and AV content for and during 10+ Admissions events each year.

• Produce digital content, layouts and copy for Winthrop’s website.

• Work in conjunction with University Communications & Marketing to deliver integrated marketing campaigns that are consistent with the strategic enrollment plan.

• Collaborate across campus with students and departments to ensure consistent branding and strategic messaging.

August 2016 - May 2018

Video Intern

Office of the First-Year Experience – Winthrop University

• Developed ideas and shot all footage for 40+ videos each year.

• Promoted retention efforts through social media strategies.

• Created promotional materials for retention-driven events. Filmed and edited recap videos for 20+ events per year.

August 2016 - May 2018

Video Intern

Athletic Department – Winthrop University

• Created intro videos showcased in the Big South Tournament.

• Developed 40+ promotional athletic videos to increase student and community engagement.

• Shot in-game footage for various sports.

June 2015 - January 2019

Camp Director, Leader & Peace Ambassador

CISV – Florida, France, Portugal & Indonesia

• Led international travel for 2-4 week peace education camps.

• Responsible for health and well-being of child participants.

• Facilitated and created learn-by-doing activities for over 60 participants from 12 different countries.

• Communicated and collaborated with leaders from 12 different countries to manage day-to-day camp needs.

April 2016 - December 2017

Peer Mentor

Office of the First-Year Experience – Winthrop University

• Served as academic and professional mentor to 20+ students each semester

• Delivered course content and developed creative activities to engage students

• Planned, organized and executed events for 1,100+ first-year students.

August 2014 - May 2017

NCAA Division 1 Student Athlete

Winthrop University

• Competed on scholarship in track and cross country.

• Maintained status on the Big South Presidential Honor Roll.

2017-2018

Kappa Tau Alpha Top Scholar

Highest GPA for all Mass Communication seniors

2017-2018

Outstanding Senior in Broadcast

Recognized for exceptional video and journalism work

2016-2017

Outstanding Leadership in Mass Communication

Recognized for leadership within the Department of Mass Communication and Winthrop University

Professional

• Email Marketing

• Copy Writing

• Social Media

• Digital Marketing

• Graphic Design

• Presentation Design

• Photography and Editing

• Event Marketing

• Videography and Editing

• Adobe Creative Suite

• Microsoft Suite

Personal

• Creativity

• Communication

• Collaboration

• Problem Solving

• Leadership

• Adaptability

• Positive Attitude

• Time Management

• Perseverance

• Consistency

• Determination