Jessica Van Cleave

education

2021-2022

Winthrop University

M.B.A Marketing, GPA – 4.0

2014 - 2018

Winthrop University

B.A. Mass Communication, GPA – 3.89

work experience

September 2018 - Present

Enrollment Marketing Coordinator

Office of Admissions – Winthrop University

  • Research, create, manage and analyze targeted content for Winthrop social media platforms.

  • Strategize, develop and analyze graphics, videos and copy for targeted campaigns through Slate/CRM.

  • Create and manage all print, digital and AV content for and during 10+ Admissions events each year.

  • Produce digital content, layouts and copy for Winthrop’s website.

  • Work in conjunction with University Communications & Marketing to deliver integrated marketing campaigns that are consistent with the strategic enrollment plan.

  • Collaborate across campus with students and departments to ensure consistent branding and strategic messaging.

August 2016 - May 2018

Video Intern

Office of the First-Year Experience – Winthrop University

  • Developed ideas and shot all footage for 40+ videos each year.

  • Promoted retention efforts through social media strategies.

  • Created promotional materials for retention-driven events. Filmed and edited recap videos for 20+ events per year.

August 2016 - May 2018

Video Intern

Athletic Department – Winthrop University

  • Created intro videos showcased in the Big South Tournament.

  • Developed 40+ promotional athletic videos to increase student and community engagement.

  • Shot in-game footage for various sports.

leadership experience

June 2015 - January 2019

Camp Director, Leader & Peace Ambassador

CISV – Florida, France, Portugal & Indonesia

  • Led international travel for 2-4 week peace education camps.

  • Responsible for health and well-being of child participants.

  • Facilitated and created learn-by-doing activities for over 60 participants from 12 different countries.

  • Communicated and collaborated with leaders from 12 different countries to manage day-to-day camp needs.

April 2016 - December 2017

Peer Mentor

Office of the First-Year Experience – Winthrop University

  • Served as academic and professional mentor to 20+ students each semester

  • Delivered course content and developed creative activities to engage students

  • Planned, organized and executed events for 1,100+ first-year students.

August 2014 - May 2017

NCAA Division 1 Student Athlete

Winthrop University

  • Competed on scholarship in track and cross country.

  • Maintained status on the Big South Presidential Honor Roll.

awards

2017-2018

Kappa Tau Alpha Top Scholar

Highest GPA for all Mass Communication seniors

2017-2018

Outstanding Senior in Broadcast

Recognized for exceptional video and journalism work

2016-2017

Outstanding Leadership in Mass Communication

Recognized for leadership within the Department of Mass Communication and Winthrop University

skills & capabilities

Professional

  • Email Marketing

  • Copy Writing

  • Social Media

  • Digital Marketing

  • Graphic Design

  • Presentation Design

  • Photography and Editing

  • Event Marketing

  • Videography and Editing

  • Adobe Creative Suite

  • Microsoft Suite

Personal

  • Creativity

  • Communication

  • Collaboration

  • Problem Solving

  • Leadership

  • Adaptability

  • Positive Attitude

  • Time Management

  • Perseverance

  • Consistency

  • Determination