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Jessica Van Cleave



Winthrop University

M.B.A Marketing, GPA – 4.0

2014 - 2018

Winthrop University

B.A. Mass Communication, GPA – 3.89

work experience

September 2018 - Present

Enrollment Marketing Coordinator

Office of Admissions – Winthrop University

  • Research, create, manage and analyze targeted content for Winthrop social media platforms.

  • Strategize, develop and analyze graphics, videos and copy for targeted campaigns through Slate/CRM.

  • Create and manage all print, digital and AV content for and during 10+ Admissions events each year.

  • Produce digital content, layouts and copy for Winthrop’s website.

  • Work in conjunction with University Communications & Marketing to deliver integrated marketing campaigns that are consistent with the strategic enrollment plan.

  • Collaborate across campus with students and departments to ensure consistent branding and strategic messaging.

August 2016 - May 2018

Video Intern

Office of the First-Year Experience – Winthrop University

  • Developed ideas and shot all footage for 40+ videos each year.

  • Promoted retention efforts through social media strategies.

  • Created promotional materials for retention-driven events. Filmed and edited recap videos for 20+ events per year.

August 2016 - May 2018

Video Intern

Athletic Department – Winthrop University

  • Created intro videos showcased in the Big South Tournament.

  • Developed 40+ promotional athletic videos to increase student and community engagement.

  • Shot in-game footage for various sports.

leadership experience

June 2015 - January 2019

Camp Director, Leader & Peace Ambassador

CISV – Florida, France, Portugal & Indonesia

  • Led international travel for 2-4 week peace education camps.

  • Responsible for health and well-being of child participants.

  • Facilitated and created learn-by-doing activities for over 60 participants from 12 different countries.

  • Communicated and collaborated with leaders from 12 different countries to manage day-to-day camp needs.

April 2016 - December 2017

Peer Mentor

Office of the First-Year Experience – Winthrop University

  • Served as academic and professional mentor to 20+ students each semester

  • Delivered course content and developed creative activities to engage students

  • Planned, organized and executed events for 1,100+ first-year students.

August 2014 - May 2017

NCAA Division 1 Student Athlete

Winthrop University

  • Competed on scholarship in track and cross country.

  • Maintained status on the Big South Presidential Honor Roll.



Kappa Tau Alpha Top Scholar

Highest GPA for all Mass Communication seniors


Outstanding Senior in Broadcast

Recognized for exceptional video and journalism work


Outstanding Leadership in Mass Communication

Recognized for leadership within the Department of Mass Communication and Winthrop University

skills & capabilities


  • Email Marketing

  • Copy Writing

  • Social Media

  • Digital Marketing

  • Graphic Design

  • Presentation Design

  • Photography and Editing

  • Event Marketing

  • Videography and Editing

  • Adobe Creative Suite

  • Microsoft Suite


  • Creativity

  • Communication

  • Collaboration

  • Problem Solving

  • Leadership

  • Adaptability

  • Positive Attitude

  • Time Management

  • Perseverance

  • Consistency

  • Determination

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