top of page

Jessica Van Cleave

education

2021-2022

Winthrop University

M.B.A Marketing, GPA – 4.0

2014 - 2018

Winthrop University

B.A. Mass Communication, GPA – 3.89

work experience

September 2024 - Present

Marketing Manager

Marketing Department – DCLI

  • Lead and manage the Event Coordinator, overseeing task delegation and overall event execution.

  • Manage 60+ annual events, including conferences, trade shows, customer entertainment events, sponsored third-party events, and internal functions.

  • Develop and implement event strategies to drive engagement, elevate brand presence, and enhance attendee experience.

  • Gather and analyze post-event feedback to inform future improvements and ensure high satisfaction rates.

  • Cultivate and maintain strong relationships with event vendors, sponsors, and industry partners.

  • Collaborate cross-functionally to ensure the success of events, corporate marketing and creative content.

  • Serve as a liaison between Marketing and Human Resources to ensure brand consistency and successful partnership.

  • Partner with HR and IT to launch, promote and provide training for new intranet.

  • Produce and edit video and photo content for internal and external use, including social media, product promos, trade show recaps and employee communications.

  • Collaborate with the Sr. Digital Marketing Manager to research, ideate, and create multimedia content for social media.

January 2023 - September 2024

Marketing Specialist

Marketing Department – DCLI

  • Researched, developed and executed content for social media, website and other marketing channels.

  • Filmed and edited multimedia content for internal and external use, including social media, testimonials and trainings.

  • Assisted in building and managing a content calendar to drive qualified traffic and audience engagement.

  • Partnered with the Sr. Digital Marketing Manager to enhance automation and lead nurturing through targeted content.

  • Managed MQLs and Lead Queue, including assignment, tracking and pipeline acceleration.

  • Supported planning and execution of conferences, trade shows, customer events and sponsored third-party engagements.

September 2018 - January 2023

Enrollment Marketing Coordinator

Office of Admissions – Winthrop University

  • Research, create, manage and analyze targeted content for Winthrop social media platforms.

  • Strategize, develop and analyze graphics, videos and copy for targeted campaigns through Slate/CRM.

  • Create and manage all print, digital and AV content for and during 10+ Admissions events each year.

  • Produce digital content, layouts and copy for Winthrop’s website.

  • Work in conjunction with University Communications & Marketing to deliver integrated marketing campaigns that are consistent with the strategic enrollment plan.

  • Collaborate across campus with students and departments to ensure consistent branding and strategic messaging.

August 2016 - May 2018

Video Intern

Office of the First-Year Experience – Winthrop University

  • Developed ideas and shot all footage for 40+ videos each year.

  • Promoted retention efforts through social media strategies.

  • Created promotional materials for retention-driven events. Filmed and edited recap videos for 20+ events per year.

August 2016 - May 2018

Video Intern

Athletic Department – Winthrop University

  • Created intro videos showcased in the Big South Tournament.

  • Developed 40+ promotional athletic videos to increase student and community engagement.

  • Shot in-game footage for various sports.

leadership experience

August 2023 - Present

Junior Board Advisor (JBAD)

CISV – Brandywine Valley

  • Support the Junior Board (JB) during planning meetings, monthly meetings, mini-camps, and events.

  • Serve as liaison between the adult board and JB to ensure clear communication and alignment.

  • Oversee JB activities to support participant safety and well-being.

  • Provide guidance and resources to help JB successfully lead meetings, activities, and elections.

June 2015 - January 2019

Camp Director, Leader & Peace Ambassador

CISV – Florida, France, Portugal & Indonesia

  • Led international travel for 2-4 week peace education camps.

  • Responsible for health and well-being of child participants.

  • Facilitated and created learn-by-doing activities for over 60 participants from 12 different countries.

  • Communicated and collaborated with leaders from 12 different countries to manage day-to-day camp needs.

April 2016 - December 2017

Peer Mentor

Office of the First-Year Experience – Winthrop University

  • Served as academic and professional mentor to 20+ students each semester

  • Delivered course content and developed creative activities to engage students

  • Planned, organized and executed events for 1,100+ first-year students.

August 2014 - May 2017

NCAA Division 1 Student Athlete

Winthrop University

  • Competed on scholarship in track and cross country.

  • Maintained status on the Big South Presidential Honor Roll.

awards

2017-2018

Kappa Tau Alpha Top Scholar

Highest GPA for all Mass Communication seniors

2017-2018

Outstanding Senior in Broadcast

Recognized for exceptional video and journalism work

2016-2017

Outstanding Leadership in Mass Communication

Recognized for leadership within the Department of Mass Communication and Winthrop University

skills & capabilities

Professional

  • Email Marketing

  • Social Media

  • Event Management

  • Digital Marketing

  • Content Marketing

  • Graphic Design

  • Copy Writing

  • Presentation Design

  • Photography and Editing

  • Videography and Editing

  • Adobe Creative Suite

  • Microsoft Suite

Personal

  • Creativity

  • Communication

  • Collaboration

  • Problem Solving

  • Leadership

  • Adaptability

  • Positive Attitude

  • Time Management

  • Perseverance

  • Consistency

  • Determination

  • Self-Starter

bottom of page