Jessica Van Cleave
education
2021-2022
Winthrop University
M.B.A Marketing, GPA – 4.0
2014 - 2018
Winthrop University
B.A. Mass Communication, GPA – 3.89
work experience
September 2018 - Present
Enrollment Marketing Coordinator
Office of Admissions – Winthrop University
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Research, create, manage and analyze targeted content for Winthrop social media platforms.
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Strategize, develop and analyze graphics, videos and copy for targeted campaigns through Slate/CRM.
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Create and manage all print, digital and AV content for and during 10+ Admissions events each year.
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Produce digital content, layouts and copy for Winthrop’s website.
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Work in conjunction with University Communications & Marketing to deliver integrated marketing campaigns that are consistent with the strategic enrollment plan.
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Collaborate across campus with students and departments to ensure consistent branding and strategic messaging.
August 2016 - May 2018
Video Intern
Office of the First-Year Experience – Winthrop University
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Developed ideas and shot all footage for 40+ videos each year.
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Promoted retention efforts through social media strategies.
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Created promotional materials for retention-driven events. Filmed and edited recap videos for 20+ events per year.
August 2016 - May 2018
Video Intern
Athletic Department – Winthrop University
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Created intro videos showcased in the Big South Tournament.
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Developed 40+ promotional athletic videos to increase student and community engagement.
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Shot in-game footage for various sports.
leadership experience
June 2015 - January 2019
Camp Director, Leader & Peace Ambassador
CISV – Florida, France, Portugal & Indonesia
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Led international travel for 2-4 week peace education camps.
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Responsible for health and well-being of child participants.
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Facilitated and created learn-by-doing activities for over 60 participants from 12 different countries.
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Communicated and collaborated with leaders from 12 different countries to manage day-to-day camp needs.
April 2016 - December 2017
Peer Mentor
Office of the First-Year Experience – Winthrop University
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Served as academic and professional mentor to 20+ students each semester
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Delivered course content and developed creative activities to engage students
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Planned, organized and executed events for 1,100+ first-year students.
August 2014 - May 2017
NCAA Division 1 Student Athlete
Winthrop University
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Competed on scholarship in track and cross country.
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Maintained status on the Big South Presidential Honor Roll.
awards
2017-2018
Kappa Tau Alpha Top Scholar
Highest GPA for all Mass Communication seniors
2017-2018
Outstanding Senior in Broadcast
Recognized for exceptional video and journalism work
2016-2017
Outstanding Leadership in Mass Communication
Recognized for leadership within the Department of Mass Communication and Winthrop University
skills & capabilities
Professional
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Email Marketing
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Copy Writing
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Social Media
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Digital Marketing
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Graphic Design
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Presentation Design
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Photography and Editing
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Event Marketing
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Videography and Editing
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Adobe Creative Suite
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Microsoft Suite
Personal
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Creativity
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Communication
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Collaboration
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Problem Solving
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Leadership
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Adaptability
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Positive Attitude
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Time Management
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Perseverance
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Consistency
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Determination